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Back to Marketing Basics

Times are Tough so it's Back to Basics!

All the signs are there for some potentially tough times ahead for all those in business in Australia.

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  • Ian Godbold
  • September 3, 2017
  • Marketing Strategy
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checklist clipboard with pen clipart

Business Checklists

Keep Your Business on track with Check Lists!

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  • Ian Godbold
  • August 4, 2017
  • Practical Business Tips
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Ralph Waldo Emerson inside mouse hole looking out

The Mousetrap Myth

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“Build a better mousetrap and the world will beat a path to your door!”

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  • Ian Godbold
  • August 4, 2017
  • Market Research
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Steven Bradbury Speed Skater

Preparation Pays

What a magic moment! When six leading speed skaters in the Olympic final fell and Steven Bradbury shot through to take Australia's first gold - even he couldn't believe it.

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  • Ian Godbold
  • May 26, 2017
  • Marketing Strategy
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Samurai Warrior

“The Art of War” – in Business

Business lessons from a Chinese General

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  • Ian Godbold
  • May 20, 2017
  • Practical Business Tips
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