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Developing a Marketing Strategy

I have noticed over the years that many of my clients seem surprised at the depth I go into when I complete a marketing strategy for them. So I thought I might share with you the way I produce a marketing strategy which you could use as a template for producing your own. 

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  • Ian Godbold
  • November 1, 2019
  • Marketing Strategy
0

Which Way is the Wind Blowing?

How well can your business adapt to change?

I have recently repaired and repainted a sailboat with a view to “eventually” doing some weekend sailing on the bay. So I have been doing some thinking about sailing and how it applies to business.

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  • Ian Godbold
  • October 29, 2019
  • Practical Business Tips
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Ponzi Schemes and Governments

The “Growth” Ponzi Scheme

I am sick of Governments here and worldwide, promoting “growth” as the only measure of success!

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  • Ian Godbold
  • March 29, 2019
  • Politics & Economics
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Marketing to Women Magazine Cover

Marketing to Women

Are you failing to communicate with 80% of the decision makers?

Attention male business owners, salespeople and marketers, in case you hadn’t noticed, women are DIFFERENT!

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  • Ian Godbold
  • March 27, 2019
  • Marketing Strategy
0

Back to Marketing Basics

Times are Tough so it's Back to Basics!

All the signs are there for some potentially tough times ahead for all those in business in Australia.

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  • Ian Godbold
  • September 3, 2017
  • Marketing Strategy
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