Author Archives: Ian Godbold
Author Archives: Ian Godbold
I have noticed over the years that many of my clients seem surprised at the depth I go into when I complete a marketing strategy for them. So I thought I might share with you the way I produce a marketing strategy which you could use as a template for producing your own.
I have recently repaired and repainted a sailboat with a view to “eventually” doing some weekend sailing on the bay. So I have been doing some thinking about sailing and how it applies to business.
I am sick of Governments here and worldwide, promoting “growth” as the only measure of success!
Attention male business owners, salespeople and marketers, in case you hadn’t noticed, women are DIFFERENT!
All the signs are there for some potentially tough times ahead for all those in business in Australia.