I have noticed over the years that many of my clients seem surprised at the depth I go into when I complete a marketing strategy for them. So I thought I might share with you the way I produce a marketing strategy which you could use as a template for producing your own. 

How well can your business adapt to change?

I have recently repaired and repainted a sailboat with a view to “eventually” doing some weekend sailing on the bay. So I have been doing some thinking about sailing and how it applies to business.

Are you failing to communicate with 80% of the decision makers?

Attention male business owners, salespeople and marketers, in case you hadn’t noticed, women are DIFFERENT!